PlayPlay was preparing new product launches with a design system that had grown without a clear structure.

I started with an audit: team interviews, inventory of the existing systems, kits and tools. From there I proposed a development strategy covering governance, priorities and a roadmap.

I then rebuilt the library itself, set up the tokens and synced them with the lead engineer, restructured the Figma files, and designed the product-specific components the new features needed, like the video player.

I also defined the processes and rules the team would keep working from, with documentation, versioning and KPIs to keep the system alive after I left.